Outcomes Thinking is the foundation for success.

Desired Outcomes are carefully crafted statements that define what the future looks like when it is working - “just right”, “well”, or “well enough”. 

Outcome statements transform the tacit, unstructured, fuzzy ideas in people’s heads into codified, clear, measurable pieces of a project or a strategy.

Outcome statements create a language of agreement that everybody can share, debate, and confirm.

Path Dependency highlights the critical decisions which open up or close down alternative futures. It makes clear the journey by which Outcomes are realized.

Everyone can learn

“You just need to bring your brain, something to write with, something to write on, and someone to work with...”

Business Executives
who want to start projects confident they will finish them successfully.

Operational Staff
who want simple-to-use approaches to improve their areas.

Project delivery professionals
who want deliver real value, not just finish “on-time and budget”.

Trusted Advisors 
who want practical tools to use with clients to accelerate results and performance.

Our practical expertise is internationally recognized

Why Cool: Ensuring that projects actually deliver value is an arcane art. Most people who are proficient at the art of delivering value learned it through experience. The niche that TOP . . . fills in the strategy execution field is providing explicit instructions through a series of books and guides that provide step-by-step instruction on how to achieve benefits.

Gartner Cool Vendors in Program and Portfolio Management, 2011


When we looked around the world, the most developed solution was TOP’s.

Juhn Maing, The Research Board

Research_Board logo

TOP has taken the aspects of project management that we talk about but don’t do, and made them possible for anyone to adopt and use. It has codified the previously un-coded steps that make or break a project”

iAwards “Outstanding Australian Product Innovation”

 Australian Information Industry Association


TOP makes a significant contribution to improving the practice of management especially relating to design and execution of projects of various kinds.

Frank M. Horwitz,Professor Emeritus International HRM Cranfield School of Management and Cranfield Defence and Security |
Pro-Vice-Chancellor & Director of School of Management (2009-2013)
Cranfield University, UK

Cranfield University SoM

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