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How to be a successful project sponsor

A support Guide to “Understanding Business Project Leadership”, this Guide details the Sponsor’s accountabilities and the attributes required of an excellent Sponsor.

Few executives are brave enough to openly admit that they really don’t know how to be a successful and effective Sponsor. But most executives are in this situation - even if they want to brazen it out. This is unnecessary.

This Guide provides you with the basic knowledge of the role and is designed to set you up for success.


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The CEO of a major corporation admitted that he really did not know what he was accountable for (except everything!) or what he was supposed to do. He was honest enough to admit his discomfort and seek help. Few executives are so open.

Now they don’t have to brazen it out as they can get the knowledge they need through this Business Project Governance Program.

This Guide spells out

  • the roles of the Sponsor and how they change through the project
  • the detailed Sponsor accountabilities
  • why executives should take on a Sponsor role
  • where they fit within the governance and project delivery structures
  • the attributes of an excellent Sponsor.

The supporting “How to govern ...” Guides then provide the ‘how to’ guidance.

Essential primer for all project sponsors.

How to be a successful project sponsor

  1. Understanding where project governance fits in the project delivery process
  2. Understanding your roles as ‘project sponsor’
  3. Understanding why be a ‘project sponsor’
  4. Understanding the attributes of an excellent project sponsor
  5. Understanding how the different project stakeholders interact
  6. Understanding how to be a successful project sponsor
  7. Understanding how to protect the project’s value
  8. Understanding the leading indicators of failure
  9. Frequently asked project sponsorship questions
  10. How to learn about project sponsorship
  11. The sponsor’s continuous checklist
  12. The sponsor’s perpetual timetable
  • Project Sponsors - to fully understand their role and accountabilities and how to perform them effectively
  • Project Investment Committees - who appoint or approve Sponsors, so as to understand the role and its dynamics
  • PPMOs - to understand how the project governance roles need to be established and supported
  • Project practitioners - to understand the sponsor role and dynamics
  • Focuses project sponsors on their key tasks and roles
  • Enables them to take action faster as they understand what they’re accountable for and how to approach problems
  • Enables them to ‘own’ the project with confidence that they know what to do
  • Equips them to understand their role vis-a-vis other project roles, and the important roles they perform
  • Provides them with the areas they need to focus on and how to spend their time on the project
  • Enables them to know how to be successful every time