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Project Sponsors

As Project Sponsor you have accountability for delivering the overall results from your project’s investment - but you’re not running the project but are ‘hands off’. So what do you do, when, why and how?

The Totally Optimized Projects™ (TOP™) Business Project Governance TOPology equips you to know what your role is, the key dimensions and levers you need to manage and how to ensure success.

This is the most comprehensive guidance for Project Sponsors in existence.


Project Sponsorship is not easy and can either end up with a disaster or take far more time than it should. You need to know

  • what you are accountable for
  • how to leverage the resources at your disposal
  • the nature and dynamics of projects
  • the key levers you need to focus on
  • when to take action
  • when to call in ‘the experts’ (and how to know if they are ‘expert’)
  • how to track the available value of your project
  • how to ensure this value is realized as soon as possible

Conventional approaches to projects tend to underplay the role of the Project Sponsor and certainty don’t help you know what to do, when, why or (importantly) how to do it. The TOP™ Business Project Governance TOPology gives you as Sponsor all of the guidance you need to be effective and take hold of your investment and deliver the results through your project manager, governance team and the business management and staff. We make Sponsorship rewarding rather than onerous.